Latest Kerchoonz - the interview part 2
An interview with Kerchoonz co-founder and Scotland-based, singer-songwriter Indiana Gregg (part 2 of 2)
In part 2 of MusicDish e-Journal's interview with Indiana Gregg, we learn more about Kerchoonz, the site's multiple features and it's Choonz origins.
[Eric de Fontenay] The site is jam-packed with features and interactive areas. What other ways will you be attracting fans to the site?
[Indiana Gregg] There is a barn door online gaming area, video, live chat, TV, radio, news dig, and a group of other stuff to have fun and be creative with. There testament be a music discovery and advising engine to aid fans bargain distinct music as well as a chart system for the heterogeneous genres.
Hopefully, a lot of people will benefit from the comp & legal model. Our core is on helping artists get compensated for their work. But, we've made it witty for fans too. In fact, you don't even extremity to be a fan to treasure your "niche" at Kerchoonz. And fans are in fact financially supporting their favorite artists without it costing them a dime.
Artists can track downloads and streams of their music. They will cognize what region or even municipality their fans are coming from. So, it can ease to better cause their audiences and angle their gigs. We're hoping that artists and labels potentially earn more on ice Kerchoonz than they may retain done with traditional CD sales in advanced years.
[de Fontenay] Word-of-mouth marketing is today's holy grail. What tools does the speck provide to empower fans to support their favourite artists?
[Gregg] One way is through the employment of "KWIDGET," interactive widgets that help spread the word. The "referral KWIDGET" promotes the location by allowing users to paste a banner on forums, other sites and in emails. For every band or pro member that joins the site through one of these referral kwidgets, the user who pasted it receives $5.
Users can help support their favourite musicians too. Whether a user from our stop pastes an artist's music absent on the internet by embedding one of our measure players, the artist yet gets paid for their streams when other user's click and listen or download a song washed-up a kwidget. If they login and register for a band or pro account, the user who pasted the kwidget again gets $5. So, even the universal can earn certain money by referring bands and creative humans to Kerchoonz. It's spreading the tete-a-tete with a diverting and financially attractive motivation.
[de Fontenay] What role will the Industry Pros play on the site?
[Gregg] As we are going to be adding two additional "User Types" - Label & DJ - Industry Pro type users will be expected to be Publishers, Management Co's, Piece & Media enactment firms, Engineers, Producers, Video Industry Co's, Select Co's, Accountants, Design Co's, etc.
[de Fontenay] Do you stem differently artists with a booming discography or labels with a catalogue?
[Gregg] Yes, labels will be allowed to upload more media and create more Sub-Profiles than a accepted 'Artist/band' profile. Also, there are Gold and Platinum upgrade packages available to all users types offering more facilities essential to each user type.
[de Fontenay] What role does video play in Kerchoonz? Will video creators also be compensated for the handle of their works?
[Gregg] Yes, provided it is a heavy metal video and the video ISRC is entered into the Video ISRC field, the play counts and revenue will be reported back to the Video Performance Limited (VPL) object in the UK or local equivalent.
As the aim develops, it is our item to include licences with non-music sort broadcasters for their content.
[de Fontenay] How will Kerchoonz attract artists who currently sell on retailers such as Amazon or iTunes? Expanded importantly, how will it attract fans that adulation music nevertheless are primarily using file sharing to acquire music?
[Gregg] We aren't competing with Amazon or iTunes. So, if an artist doesn't want to administer the folk out as a free download, they can simply turn that advantage off. They can direct their fans to any online store they choose. However, they will still get paid if someone listens to their melody through Kerchoonz. The streams are encrypted, so they can upload the entire song without worrying approximately someone simply "stealing" it. If they copper their mind or just desire to give outside a few tracks, they can do that too. Kerchoonz is supple this way. We necessity to dish out artists, musicians, labels, bands and filmmakers interactive tools and let them choose how they fancy to end them.
General public who use case sharing to purchase air may want to listen to the music before they download it. So, by listening to the music on Kerchoonz, they will accept helped benefit the band/artists before they decide whether they want to download it or not. We assumption that if they like the music, they might go ahead and advice the band by downloading it either over Kerchoonz or going ahead and buying it elsewhere. If they don't love it, well, they might not thirst to download it anyway. But, at least they gain a guarded and legal system of accessing it that helps the artists and the common people who were involved in creating it. This helps award bands and artists and even labels the finances that they need to continue creating. And that's what Kerchoonz is all about.
[de Fontenay] Since you mention "what Kerchoonz is all about," where does the alias come from?
[Gregg] Well, the name of the end came from the Choonz. Choonz are little purple cats from a far off land who frequent the existence and bring us 'ideas'. The Choonz wanted to maintenance us find a doctrine to the recent crises that the popular and movie industries have been facing on the low planet. On their visit, the Choonz told us that they know tune makers and filmmakers get been getting ripped-off and that we must determine something about it for the sake of coming creativity. To avoid wars and crusades, they were able to good buy a peaceful thought diverse thousand caducity ago on their own planet, Kerchoonz.
Choonz surmise music should be unpaid and accessible to everyone, and so they showed us the light and helped us create a road where orchestration can be for free to the regular while enabling musicians and inspired family to earn a living from their streams and downloads. We wanted to help out, so, out of respect for their wisdom, we named our social networking site after them: "Kerchoonz." At Kerchoonz, we envision that the looked toward of music won't work if musicians aren't compensated for their work. So, that's us, the purple website called Kerchoonz.
Moxie Choonz!
http://www.kerchoonz.com
By source: http://a1articles.com/article_648543_48.html
Author: MusicDish
Author: MusicDish
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